The first and hottest virtual influencer in the Korean advertising industry

Rozy Oh

South Korea’s newly established insurance company, Shinhan Life launches its first brand campaign with ‘Oh Rozy’, Korea’s first virtual human.

Shinhan Life is the result of the merger between Shinhan Life Insurance and Orange Life

Shinhan Life leverages innovative technology to target South Korea’s Gen MZ. Music and dance inspired by popular TikTok content.

‘Rozy’, the new face of Shinhan Life, is designed with 3D technology by analyzing the face and characteristics which Gen Z in Korea prefers the most. She currently has over 40 thousand followers on Instagram.

Visit Rozy on her Instagram at

@rozy.gram

Like other influencers, she uploads photos of her daily life and actively communicates with her fans via comments.

The campaign will air across TV, digital, and social.

Throughout the film ‘Rozy’ is dancing to the music in various locations including the forest, city, and subway with the message; That ‘surprising life begins when you meet Shinhan Life’.

The music and dance moves were specially created for the campaign after analyzing the most popular music and dance content from TikTok for those in 20-30s.